Digital Transformation Consulting
Customers and employees expect a more seamless and consumer-friendly way to interact with the companies they do business with.
For many, the gold standard is the ease at which you can transact with Amazon. Becoming more digital internally and externally is increasingly the only path to greater profitability, differentiated offerings, speed to market, and market share.
Companies are grappling with complex questions that suggest a need for digital transformation.
- What is my Uber? What digitally enabled competitor is working to upend my business?
- How do I set clear priorities around “being digital” and optimally deploy capital?
- How do I convince my management team that this is a long journey? And how do I adopt a digital mindset and ensure alignment at all levels of my organization?
- What areas of digital should I focus on (GTM strategy vs. product/service innovation vs. supply chain, etc). Which has the most significant return? Which is the most risky? Which can be accomplished the quickest?
- Should I invest in new digital business opportunities or focus on digitizing my current operating model?
- Can we reimagine and digitize our current business processes and how does our digital platform leverage data insights to evolve our business model?
Digital Transformation Definition
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What market forces drive the need for digital transformation?
Major market disruptions like manufacturers setting up a direct-to-consumer sales channel drive the need for digital transformation. Also, event tickets being delivered digitally or more subtle changes like declining customer NPS scores due to perceived difficulty in transacting with your company.
Another example is increased employee turnover because the employee experience is outdated and the realization that your operating costs are not in line with industry standards due to outdated processes and a lack of automation. Or the inability to grow the top line due to uncertainty of marketing effectiveness.
Digital transformation begins with strategy and vision, but like any transformation requires leadership alignment and commitment, adoption of a true digital mindset, a transformative execution plan that brings new capabilities to life, and finally ongoing measurement of digitally enabled outcomes that drive adjustment to the roadmap.
What Does a Digital Transformation Project Look Like?
Defining core strategic intents, understanding your operating model, and unlocking the value of your data are critical components of a successful digital transformation. Centric Consulting’s comprehensive approach incorporates much more than just technology considerations.
Although each company’s needs will vary, we find that digital enablement projects generally fall into the following 6 broad types:
Discovering The Digital Transformation Opportunity
Our strategists are ready to help reimagine the role of technology in your business and create a digital enablement plan.
Identify Opportunities – What is the business problem that needs to be solved, what unmet customer needs can be satisfied, and or what pain points can be eliminated? Opportunity can be found throughout your value chain by examining operating models, customer journeys, and processes.
Assess The Impact – For identified opportunities understand how they align to and affect the company strategy, the technology and data gaps that need to be addressed, as well as process and people change implications.
Evaluate Alternatives – Build alignment for the best ideas by considering key criteria. Is the opportunity big enough to matter but small enough to be successful? How long is our window of opportunity? And of course, what investments are required? If the right action is to pause or delay, what are the implications of choosing not to take immediate action?
Create a Transformation Roadmap – Transformational plans address key aspects of people, processes, and technology. It’s the roadmap forward and can include sections that address things like technology modernization approach, talent build out, and adoption and change management planning.
Digital Transformation Building Blocks
Our team can help examine your readiness in each of the foundational areas listed below and design an approach for enhancing your capabilities to activate digital transformation priorities. To become more digital many companies need to reinvent how they design and deliver crucial technical solutions that provide a malleable and future-proof foundation upon which to build.
Agile Mindset
All are supported by the management and technical tooling needed to operate many agile teams on key products concurrently.
Artificial Intelligence
Applications include hyper-automation of tasks, improving decision-making, personalization of services, and enabling new products and services.
Customer Experience Design
Examples include identifying customer pain points, improving customer engagement, and creating seamless and friction-free customer journeys.
Modern Technology Environment
A mastery of cloud computing environments is essential to realizing meaningful and lasting levels of digital transformation.
Modular Software Architecture
These types of architectures are the foundation of your digital software factory.
Modern Data Architectures & Analytics
Companies need a data strategy and governance, powered by modern tooling, that makes data easy to access and analyze.
Digital Adoption Change Plan
Effective change plans ensure alignment on vision and business goals, a multichannel communication approach that encourages collaboration, and measurement of adoption progress for ongoing improvement.
Digital Talent Upskilling
Most companies will need to invest in product owners, experience designers, software developers, and more, while their HR department assesses in-house talent and creates a compelling recruiting pitch, shoring up their digital talent bench.
Let’s Collaborate with Us!
From an early stage start-up’s growth strategies to helping existing businesses, we have done it all! The results speak for themselves. Our services work.
Business does not happen in a vacuum.
Technology and digital innovations are spurring business transformation, and growing requires adapting to new products and services — or creating your own. It is our job to provide the experience and expertise to help you create solutions and adapt to new services.